Innovating at the Bottom of the Pyramid: Perspective from Micro Finance, Marketing, Strategic Management, and AI-Powered HR Solutions for Sustainable Impact

Innovating at the Bottom of the Pyramid delves into the transformative power of innovation in addressing economic and social challenges within low-income communities. Covering topics such as microfinance, marketing, strategic management, and AI-powered HR solutions, this book offers practical strategies for creating sustainable impact. Authored by experts from diverse fields, it provides a comprehensive guide to understanding the dynamics of bottom-of-the-pyramid markets and implementing solutions that empower communities while fostering inclusive economic growth.

Author:
Dr. Hananiel Menoverdi Gunawan, AAC., B.A., MBA.
Janice Carysa Siahaya, S.M., M.M., CISMA
Priskilla E. E. Napitupulu, S.Sos., M.M., CSMA, CHCSA, CDM
Dr. Yanuar Dananjaya, B.Sc., M.M.

ISBN:
9786025859762

Tahun terbit:
2025

Deskripsi buku:
iii, 187 hlm., 15,5 x 23 cm